Jukebox, by Dr. Squatch, a natural women’s personal care brand, teamed up with reality stars, the Nader Sisters, for a bold new campaign to celebrate its new look, new categories, and new scents.

Jukebox was created as the women’s extension brand of Dr. Squatch and is now debuting a refreshed brand look, designed to pop off the shelf as the brand seeks to grow its retail footprint in the personal care category.

The rebrand includes new packaging and scents, like Watermelon Rush, Sky Blue Malibu, Island in the Sun, and Coconut Dreamin’.

With the Nader Sisters, the “Sisterhood of Naked Ambition” campaign emboldens women and embraces the power of manifestation and overseeing one’s own destiny.

Maggie Dunn, Head of Jukebox, said, 

“We’re so excited to be working with the Nader sisters to bring our ‘Sisterhood of Naked Ambition’ campaign to life and introduce the new look of Jukebox. Their dynamic perfectly captures the kind of girlhood we celebrate — joyful, supportive, and unapologetically ambitious.”

Jukebox and Nader Sisters are also launching limited-edition Naked Ambition Crystals sourced from the bars of Jukebox soap wished upon by the Nader sisters

All four sisters—Brooks, Mary Holland, Grace Ann, Sarah Jane—will take to their Instagrams to share a look behind the curtain at how their shower thoughts manifest into big-time aspirations, and how their shower rituals transform self-care into self-expression.